Consumers Data

1. We can overlay data onto your voter file. You can submit your voter file or a selection from it and we will overlay the consumer data you request onto your file and return it to you.
   
   
2. We can send you an extract of our voter file with the selection based on consumers data by overlaying the data onto our voter file and then extacting your selection.
   
   
3. You can order selections from the national consumer file without involving a voter file basing your selection upon any of the available consumers data elements. In other words, names and addresses will come from the cosumers file, not a voter file. Orders of this stype must be used for political purposes that we approve.
   

    Increasingly, over the years, campaigns have turned to consumer data to help fill in knowledge gaps about voters so that they can communicate with appropriately devised messages to voters, households and groups of households on their voter files. For example, if you don't and can't know a voter's party affliliation, you might want to look at a voter's estimated household income, race and/or ethnicity, gender and marital status and homeownership instead, under the assumption that lower income voters, African Americans and other ethnic groups, single women and renters are more likely to be Democratic, while wealthier, white male voters tend to be more Republican. Or you can use this data to develop models.

    If you click on the above link, you will see over 250 consumer data elements that you can order from APT. Some of these categories have broad coverage and others are more narrow or available only for a small segment of the population. The census-derived elements are applied at the neighborhood level, meaning that they can help you target neighborhoods types, but in doing so, you might not be able to target individuals and households successfully without further information. For example, if your voter file was missing date of birth and you wanted to communicate with seniors, you could select neighborhoods with high concentrations of seniors according to the census, and your selection would be heavily skewed to seniors but would include non-seniors as well, unless you used that selection in combination with household/individual-level data that helped you flag and remove non-seniors from your selection.

    We can help you find what you need in terms of consumer information. If you would like our help, don't hesitate to ask. If you know what you want and you don't see it in one of our pull down menus here, please ask us and we may be able to find the data for you.